COCTEAU, Jean, and MARTIN, Charles. Cherish your company’s r - Lot 159

COCTEAU, Jean, and MARTIN, Charles. Cherish your company’s reputation and the excellence of your products, for if you deem them good, your interests become the public interest. First edition and first printing of Charles Martin’s Art Deco designs for this tribute to the graphic arts conceived by Jean Cocteau. One of the most prestigious promotional catalogs from the Draeger company. S.l.n.é.n.d. [Paris, Draeger frères, circa 1924]. Folio, loose-leaf, hardcover illustrated with a typographic design. 4 unpaginated printed folios and 11 color plates with captions. Tears at the top and bottom of the cover. First edition of this superb catalog celebrating the publishing trades, printed on pure-fiber vellum. The preface, signed by Cocteau, is structured around the letters of the famous D-R-A-E-G-E-R company, which initiated this luxurious promotional publication. This is followed by 11 original plates by Charles Martin, in the Art Deco style, each depicting one of the 11 trades or stages of the publishing process: the publicist, the writer, the illustrator, the lithographer, the photograver, the engraver, the proofreader, the type caster, the printer, the printing press, and the client. A beautiful copy.